Behavior experts analyze Imus impact - USATODAY.com

Behavior experts analyze Imus impact - USATODAY.com: "But people come to the media with their personal stereotypes, and that can affect how slurs influence them, says Sandra Calvert, chairwoman of the psychology department at Georgetown University. Imus' degrading 'jokes' would be most likely to reinforce bigotry in listeners who already tend to be sexist and/or racist, Calvert says.

'And if you're kind of ambivalent, it would tip you whichever way you lean,' she says."